Vivanco 21925 Datenblatt PDF herunterladen (Seite 4)

Technology for Lifestyle

A New Brand Strategy for PC Accessories

New markets and new target groups compelled us to revise our brand strategy

for the PC and GSM accessories sector. The well-established Vivanco brand is

powerful and widely known in the CE accessories market while the new bazoo

brand more and more gains a hold in the PC and GSM sectors. This is why

Vivanco decided to establish a two-brand strategy in these two product ranges,

aiming at an optimised target group orientation.

Both brands are used to launch state-of-the-art and innovative products.

The bazoo brand will additionally cover those products that due to their shape,

colour, design or technology address new and specific target groups.

In the process of product line establishment, we will also harmonise the appea-

rance of the outer packagings:

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Vivanco 21925 Datenblatt Seite 4